Virtually Reality

            Just when you thought that celebrities and reality stars couldn't get any bigger, Fusion Brands proved otherwise. The company, dealing in cosmetics, plans to turn a fictional brand of makeup from soap, Young and the Restless, into a reality. It's reverse product placement if you ask me. Now instead of placing products in movies and TV shows, the shows are placing brands into the real world.
            The idea has been heralded as revolutionary, and I have to say, I'd agree with that. It creates just one more way to drive consumer purchasing. They are goinig as far as to plug new products within the dialogue of the show.  Though I am not a soap watcher myself, I do know there are millions of dedicated fans that will clamor for a piece of "The Young and the Restless." I don't doubt we will soon see this "reverse placement" happening elsewhere with other fictional products.
             At the moment I'm struggeling to find the words for just how much I love this idea, it's creative evolution that meshes perfectly with the pop culture obsessed society we are.
            What do you think???




Source:
http://www.wwd.com/beauty-industry-news?module=tn#/article/beauty-industry-news/fusion-straddles-fantasy-and-reality-with-jabot-3630205