I was under the impression that the mall was a dying or at least injured retail format. Part of the problem is a recent trend towards urbanization and an uptick in the popularity of shopping centers. Not to mention of late malls seem to be the choice destination for old people and teens. Maybe my perception of the mall is a little bit skewed living in Savannah, but I feel like shoppers enjoy boutiques and shop in centers. But a new mall on the Hudson River goes against my thoughts on malls and the complex includes more than just shopping.
The format for the mall is not determined as yet. Retailers have been contacted bu no one has signed on for sure. They would like to see Bloomingdales and Neiman Marcus in the anchor positons but,are not even set on having traditional anchors.If that turns out to be the case it would be really atypical, and it would be interesting what kind of response it would garner.
The first floor would be the most high end according to WWD. The overall experience is supposed to be bohemian and lie at the bridge, better and contemporary price zones with some luxury stores. The merchandise is supposed to be "more unique and not mainstream". Which it would have to be located in New York and competing with some of the finest retailers in the United States.
The complex will have a number of eateries, a hotel, apartments, a cultural center, parks, and office space. As if New York was not full enough with shoppers, the mall will have its very own built in network.
I'm excited about. It seems like a 21st century Mall of America, that is more centered of class.
Sources:
http://www.wwd.com/retail-news?module=tn#/article/retail-news/retailing-by-the-river-hudson-yard-s-blueprint-3614213?page=1

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